Graff – Official Partner of Ukrainian Fashion Week SS26: When Style Has Taste

Ukrainian Fashion Week is the country’s premier fashion event, shaping new
aesthetics and inspiring millions. This year, Graff, part of the Biosphere Corporation,
became the official partner of UFW SS26 and presented its new tea collection – Graff
Sweet Taste.
Combining the aesthetics of style, flavor, and aroma, Graff embodies a modern
philosophy of fashionable living – a life where beauty begins with sensations.
Creating the Graff Sweet Taste collection resembles crafting a fashion look: it starts with
an idea and a mood, followed by selecting the “fabrics” for taste – herbs, berries, fruits,
spices. Then comes balancing the notes for harmony, modern and unique design, and
finally, the finished collection.
Each blend is like a fashion outfit: with its own character, mood, and style. Sweet Taste
is a floral, berry-inspired, emotional, and refined collection that reflects the brand’s main
message: “Your style – your taste.”
At Ukrainian Fashion Week, the Graff stand became a true art space – elegant,
minimalist, and inspired by the atmosphere of the runway. Its design conveyed harmony
between aroma, color, and sensation. Visitors could not only taste the new blends but
also choose their favorite – from light and delicate to rich and passionate. This space
united the fashion world with a world of inspiration.
Even tea can be fashionable. We strive to create a product that not only tastes great but
also conveys a mood.
Ukrainian Fashion Week is more than shows. It is a platform that supports Ukrainian
creators, introduces new names, and inspires the pursuit of harmony and beauty in
every detail. These values unite Graff and UFW.
The Graff Sweet Taste collection is already available in stores. Now, everyone can
create their own fashion ritual – a moment with its own aroma, color, and style.
Because beauty lives in sensations. And your sensations are your style, your taste, and
your Graff tea.