Graff has received the prestigious Red Dot Design Award 2025 in the category
Brands & Communication Design!
On November 7 in Berlin, on the stage of the legendary Konzerthaus, the Graff tea
brand received one of the highest global distinctions in design.
The Red Dot Award is the “Oscar of design,” with more than 70 years of history,
annually recognizing the world’s best achievements in design, branding, and
communication.
In 2025, thousands of brands from 58 countries competed for the award.
The entries were evaluated by an international jury of 30 independent experts, including
specialists from Netflix, Meta, Ogilvy, and other leading companies.
The ceremony gathered over 1,500 participants from 43 countries, becoming a true
celebration of creativity and innovation.
This is an impressive success for a young brand whose first product rolled off the
production line less than two years ago.
The packaging design and advertising concept featuring stylish animal mascots are
entirely the internal work of the CupSoul design team.
For Graff, this victory is not only recognition of its design but also strong proof that
Ukrainian brands can shape new aesthetics and set trends on the global stage.
Graff Tea. Your style – your taste.