Author: cupsoul

When style has taste – it appears even on screen.

In the new comedy Parents’ Meeting from the “Mamahikhotala” studio, viewers can spot
Graff tea, which fits seamlessly into the aesthetic of modern Ukrainian cinema.
After the success of Homeowners’ Meeting, which grossed nearly 15 million UAH, a
follow-up was only a matter of time. And now, starting October 30, Ukrainian cinemas
have premiered Parents’ Meeting – a standalone film with new characters, sharp humor,
and relatable everyday situations.
The plot unfolds at a school on the eve of Halloween: parents gather to discuss the
election of the school president. Suspicions of falsification, arguments, intrigues, and
amusing attempts to “defend” their child – all create a dynamic and familiar atmosphere.
Amid these everyday scenes, in a warm and cozy setting, viewers notice Graff tea – a
brand that has become part of the aesthetic of modern Ukrainian life.
Graff is not just tea; it is a mood element, a moment of inspiration that highlights a
character’s personality and brings coziness to the frame.

Parents’ Meeting is a light, witty, and kind comedy that pokes fun at social flaws while
encouraging viewers not to take life too seriously. And we are pleased that Graff has
become part of major Ukrainian cinema.
The film is already in theaters!
Make your evening cozy – with a good mood and a cup of your favorite Graff tea.
Graff Tea. Your style – your taste.

Ukrainian Fashion Week is the country’s premier fashion event, shaping new
aesthetics and inspiring millions. This year, Graff, part of the Biosphere Corporation,
became the official partner of UFW SS26 and presented its new tea collection – Graff
Sweet Taste.
Combining the aesthetics of style, flavor, and aroma, Graff embodies a modern
philosophy of fashionable living – a life where beauty begins with sensations.
Creating the Graff Sweet Taste collection resembles crafting a fashion look: it starts with
an idea and a mood, followed by selecting the “fabrics” for taste – herbs, berries, fruits,
spices. Then comes balancing the notes for harmony, modern and unique design, and
finally, the finished collection.
Each blend is like a fashion outfit: with its own character, mood, and style. Sweet Taste
is a floral, berry-inspired, emotional, and refined collection that reflects the brand’s main
message: “Your style – your taste.”
At Ukrainian Fashion Week, the Graff stand became a true art space – elegant,
minimalist, and inspired by the atmosphere of the runway. Its design conveyed harmony
between aroma, color, and sensation. Visitors could not only taste the new blends but
also choose their favorite – from light and delicate to rich and passionate. This space
united the fashion world with a world of inspiration.
Even tea can be fashionable. We strive to create a product that not only tastes great but
also conveys a mood.
Ukrainian Fashion Week is more than shows. It is a platform that supports Ukrainian
creators, introduces new names, and inspires the pursuit of harmony and beauty in
every detail. These values unite Graff and UFW.
The Graff Sweet Taste collection is already available in stores. Now, everyone can
create their own fashion ritual – a moment with its own aroma, color, and style.
Because beauty lives in sensations. And your sensations are your style, your taste, and
your Graff tea.